Marketing Methods 1. Explain marketing research process. · Come up with an idea or realize a problem · Figure out how your going to do it · Make it happen 2. List 3 secondary data sources. Internal: · Sales figures · Customer reports · Trend data External: · Competitor information · Government publications · Commercial publications 3. List 3 primary field data sources. · Experiments · Surveys · Observations 4. Choose one of the primary field data sources. -Observations a. Explain it in more details (3 points) · It’s useful to know what people think or what ideas they have about it. · Observing their reactions to the product. · You can observe under controlled conditions b. Explain the advantages & disadvantages (3 points each) A