pugliese_methods

Marketing Methods 1.    Explain marketing research process. ·         Come up with an idea or realize a problem ·         Figure out how your going to do it ·         Make it happen 2.    List 3 secondary data sources.   Internal: ·         Sales figures ·         Customer reports ·         Trend data   External: ·         Competitor information ·         Government publications ·         Commercial publications 3.    List 3 primary field data sources. ·         Experiments ·         Surveys ·         Observations 4.    Choose one of the primary field data sources. -Observations a.    Explain it in more details (3 points) ·         It’s useful to know what people think or what ideas they have about it. ·         Observing their reactions to the product. ·         You can observe under controlled conditions b.    Explain the advantages & disadvantages (3 points each)        A